Young business travellers prefer solo sightseeing, social workspaces and have better travel experience when they spend free time on their own
A new insight into the industry suggests that almost three in four (73%) of young professionals have a better travel experience when they spend free time on their own – from exploring the city to unwinding at the lobby bar. The findings are form a survey by Hilton Hotels & Resorts designed to uncover the travel highs and lows for young professionals, aged between 23 and 35, who attend meetings while on the road.
The survey, fielded by Edelman Intelligence between 04-Jun-2019 and 07-Jun-2019, was a 15-minute, online survey among a nationally-representative sample of over 1,200 US travellers, aged 23-35, who stayed in a hotel (domestic or international) for business purpose in the past 12 months. It revealed that, while, as you would probably expect, young business travellers prefer a buzzing social environment and in-person interactions during regular work hours, they would actually rather spend their evenings on their own.
Hilton had previously conducted research that showed. business travel is a major work perk among this group. This year’s investigation focused on what truly influences and shapes young professionals’ experience on the road, including their preferences in dining, workspaces and how they blend personal interests with professional requirements.
The research identified that more than four in five (84%) of young business travellers say that they cherish their alone time during business trips, and nearly three quarters (73%) report that they have a better experience when they spend downtime on their own.
When questioned how they prefer to spend their free time, eating at local restaurants (69%), exploring the city and/or neighbourhood (59%) and sleeping or relaxing (56%) were highlighted by more than half of respondents within the group. Around one in three also highlighted attending a Happy Hour (38%), working out (35%) or unwinding at the hotel bar (32%).