12
Oct

Wizz Air new baggage policy will help ‘ease’ the boarding process for passengers, says airline, but is it simply all about the money?

We may have all come to terms with what we can and can’t take into the cabin of an aircraft, but hand baggage rules about the number and size of bags and ticketing restrictions on baggage allowance remains a very confusing area, with very different rules from one airline to another. Even the most regular of air travellers can fall foul of the rules, especially on multi-airline itineraries.

The move to an unbundled offering has been at the heart of the low cost airline model and the adoption of similar practices by the legacy operators has meant hand baggage allowance has actually become a true differentiator between airlines. As the LCCs grow more into the corporate sector – in the short-haul market at least – it could increasingly become a key driver in the decision-making process, especially with growing costs to check bags into aircraft holds.

It is clear Wizz Air’s customers now have an extended assortment of combinations to choose from. Providing customer choice is obviously an important option in today’s changing travel environment, but is the airline simply adding more complexity with its ‘50 carry-on and checked in baggage variations’?

While clear hand baggage rules are great, and an extended menu of choices meets the need for increased personalisation, you can’t help but think Wizz Air’s changes are more about pushing passengers to its Priority product than simply supporting changing consumer needs.

READ MORE via The Blue Swan DailyWizz Air new baggage policy will help ‘ease’ the boarding process for passengers, says airline, but is it simply all about the money?