The recovery, resilience and restoration of Australian tourism – with international arrivals blocked there is a renewed domestic focus
Australia is a popular travel destination whether that is for business, leisure, or even perhaps a mixture of both. After all, for most international arrivals a visit can be a long journey. But with the country closed to foreign visitors and talk over a travel bubble with New Zealand yet to be formalised, it is having to look to its home market for the foreseeable future.
Australians are well known to be good travellers. Living so far away from almost everyone else it’s no surprise and prompts a desire to explore different countries and cultures. However, with Covid-19 stopping all travel, even interstate, for a while and certainly internationally for the foreseeable future, the Australian domestic market has an opportunity to encourage Australians with itchy feet to further explore their own country.
In 2019, 117.4 million domestic visitors spent a record AUD80.7 billion with the average visitor spending four nights away and AUD193 per night. International tourism in 2019 added an additional AUD45.4 billion so there is some way for the domestic market to make up the difference.
While borders and restrictions has started to ease in many of Australia’s states and territories, over the last few weeks against a backdrop of rising Covid-19 infections they have started to be reintroduced. It looks set to be a long time until it is business as usual. The limited travel options does though start to open the door to economic recovery. But, travellers’ safety and therefore confidence is, like the rest of the world, the main areas of concern which need to be addressed to enable Australians to feel happy enough to get out and explore.
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