19
Feb

Sam has kept business travellers smiling for over a year; now travel arrangers have a version of the chatbot app

Many travel management companies use technology to simply enhance existing tools for online booking, expenses or reporting, rather than to drive innovation for the business traveller’s experience. It was this disconnect that fuelled the imagination of travel managers at FCM Travel Solutions to pioneer a specific traveller-focused mobile application, the Smart Assistant for Mobile, or Sam for short.

When the idea was conceived back in late 2015, the brief for Sam was clear: create a mobile application for both Apple’s App Store and Google Play that will put business travellers’ needs first and put all the information, documentation and advice they need in one place in a fun, friendly, informal and easy-to-use way. Feedback would suggest it has succeeded in that goal, and it is now debuting new functionality within Sam to support travel arrangers.

For Sam to work, FCM identified that it had to have personality and purpose, replicating the one-to-one personal service offered by its own experienced travel consultants. In what is a highly-interactive, travel-savvy and anticipatory platform, the app delivers personalised contextual information to users via a conversational interface on the their smartphone. Since it went live in the App Store and Google Play in November 2017 around 20,000 of FCM clients’ business travellers are now using it.

READ MORE – via The Blue Swan DailySam has kept business travellers smiling for over a year; now travel arrangers have a version of the chatbot app