Qatar Airways reveals its new enhanced economy class cabin, but it is more evolution than revolution
Two years ago, Qatar Airways grabbed the attention when it unveiled its new QSuite ‘First in Business’ concept at ITB Berlin. This year it chose the annual gathering to detail developments in its Economy cabin, and while these were never going to gain the same attention as its premium upgrades, many were still left a little underwhelmed by what they saw.
In what is an evolution, rather than the “revolutionary” change that had been suggested, Qatar Airways has delivered a product that looks not dissimilar from any other Economy layout, but which incorporates latest design and technological developments to enhance customer comfort and experience. The seats will initially debut on the airline’s Airbus A321neos from later this year, but will be incorporated across other fleet types through retrofit and new aircraft deliveries.
The developments represent a clear improvement on the airline’s existing economy offering, but many had expected further innovations when it was revealed that Qatar Airways was making this unveiling in Berlin. Qatar Airways has always attempted to push the boundaries in terms of passenger comforts, but like so many other airlines it appears such investment in the economy cabin may not be sustainable.
READ MORE – via The Blue Swan Daily: Qatar Airways reveals its new enhanced economy class cabin, but it is more evolution than revolution