06
Sep

It is almost 75 years since the InterContinental brand became a pioneer for luxury travel and still more properties are popping up in cities across the world

It was back in Apr-1946 that famous US airline Pan American World Airways launched its new hotel concept and the birth of the InterContinental Hotels brand. The first opening was in 1949 in Belém, Brazil and since then the InterContinental brand has extended to all corners of the world housed in historic buildings and city landmarks to immersive resorts.

The Covid-19 public health crisis may have left an indelible mark on the hotel industry, but the InterContinental brand remains as synonymous with luxury travel today as it was almost 75 years ago when it was among the pioneers in the sector.

Now a firm part of the InterContinental Hotels Group (IHG), which franchises, leases, manages or owns approximately 5,900 hotels and nearly 882,000 guest rooms in more than 100 countries and encompasses brands including Regent, Kimpton, Hotel Indigo, Crowne Plaza, Holiday Inn, avid, Staybridge Suites, Atwell Suites and Candlewood Suites, it still has development ambitions. As at the end of Mar-2020 there were 213 trading InterContinental properties in 68 countries, offering more than 70,000 rooms.

While 2020 is a very different environment and prospects for 2021 are set to be similarly challenging for the hospitality sector, the brand intends to extend its portfolio in emerging travel hot spots, with signings and new openings in brand-defining new builds and heritage restorations.

IHG has already signed three new InterContinental properties this year. These comprise the InterContinental Rome, a neo-renaissance style palazzo set on the iconic Via Veneto, close to the Villa Borghese, is also set to open in 2022, while in 2023 the InterContinental Halong Bay Resort, which will feature 175 guest rooms, and the InterContinental Residences Halong Bay, made up of 60 apartments and 41 villas will debut in Vietnam.

READ MORE via The Blue Swan DailyIt is almost 75 years since the InterContinental brand became a pioneer for luxury travel and still more properties are popping up in cities across the world