09
Sep

British Airways is on its ‘most important journey yet’ as it launches new BA Better World sustainability programme

British Airways has launched BA Better World, a new sustainability programme that it describes as its ‘most important journey yet’. To highlight the programme’s ambitions it has partnered with Airbus to paint one of its A320neos in the new sustainability programme colours. The modern, fuel-efficient A320neo has 20% less fuel burn & CO2 emissions and 50% less noise emissions than the previous generation A320ceo.

The airline said this new project marks a further commitment to “put sustainability at the heart of its business, from reducing emissions and waste and positively contributing to the communities it serves, to creating a great place for people to work in order to build a resilient, responsible business”.

British Airways has been supporting the aviation industry’s efforts to decarbonise for some time. In 1992 it was the first airline to report its carbon footprint. In 2002 it started participating in UK emissions trading, while in 2019 its parent company IAG became the first airline group in the world to commit to net zero CO2 emissions by 2050. Last year British Airways also voluntarily agreed to offset all emissions from its domestic flights.

“We know that demand for air travel will grow again in the years to come, but we also know that this must happen sustainably,” says British Airways in its sustainability pledges. Flying comes with an environmental cost and the airline says it acknowledges “the need for urgent action to tackle the impact flying currently has on our planet” and issue that “we’re shying away from,” it says. “Despite these unprecedented times and the crisis in global aviation, we remain focused on a sustainable future and we’re making progress on our journey to get us there,” it adds.

READ THE FULL STORY via CTC – Corporate Travel Community: British Airways is on its ‘most important journey yet’ as it launches new BA Better World sustainability programme