Spirit says it’s time to ‘ditch the pitch’ as it prepares to debut new seating concept that includes an extra inch of comfort to passengers in the unfavourable middle seat
US budget carrier Spirit Airlines is advancing on its promise to invest in the guest experience by unveiling new, more comfortable seats that provide additional usable legroom. “We have listened to our guests, and we are responding with these new, more comfortable seats,” says Ted Christie, president and chief executive officer of the airline.
Last year, he signed a pledge to look at every facet of the airline’s passenger experience and determine where it could improve. “This investment in our seats and onboard experience is a direct result of that commitment, and it also allows us to enhance our product value while maintaining our industry-leading cost structure,” he explains.
Spirit’s new seats, created by UK-based Acro Aircraft Seating, integrate design features, including thicker padding, ergonomically-designed lumbar support, and additional pre-recline. Middle seats will also gain another inch of width, and every seat will gain nearly an inch of pre-recline compared to Spirit’s current seating configuration, with exit rows adding even more.
Alongside the new seating Spirit is calling for the industry to ‘Ditch the Pitch’, a traditional measurement of aircraft comfort. It describes this now as an “inadequate measurement of guest comfort and an outdated reference as seat innovation becomes more advanced”.
Partnering with the Charted Institute of Ergonomics and Human Factors (CIHEF), Spirit has conducted in-depth analysis on the ergonomics and comfort of the new seats to create a comfortable posture and make available more usable legroom.
READ MORE via The Blue Swan Daily: Spirit says it’s time to ‘ditch the pitch’ as it prepares to debut new seating concept that includes an extra inch of comfort to passengers in the unfavourable middle seat