Experience beats expense for Latin American and North American family travellers
Away from the pressures of travel for work, when it comes to family travel, especially those with younger children, getting the best deal or lowest price isn’t a top priority for travellers from Latin America and North America. Instead it’s all about activities, safety, and memorable experiences, according to new research from Expedia Group Media Solutions, the advertising organisation of Expedia Group. And family travel planning is collaborative, with ideas coming from both children and adults.
The ‘Latin American versus North American Travel Trends’ study, conducted by Northstar Research Partners, explores Generation Alpha’s (children born 2010 or after) influence on family travel in Brazil, Mexico, Canada and the United States of America, looking closely at family travel attitudes and priorities.
The research offers insight into how content and information are influencing Gen Alpha, and the subsequent impact on family travel considerations and decisions. Across both regions, 60% said travel ideas come from both adults and children, with nearly two in five saying Gen Alpha influences family trip decisions.
READ MORE via The Blue Swan Daily: Experience beats expense for Latin American and North American family travellers