15
Oct

Digital travellers are demanding more automation and hands-on control over each step of their journey; they will make up more than two thirds of the travel market by 2025

Airport and airline IT executives believe that the growing number of tech-savvy travellers will have the biggest impact on their digital plans over the next six years to 2025. This is one of the key insights revealed in a new report published by IT provider to the air transport industry, SITA.

We are currently in the midst of a significant demographic shift from a pre-digital to a post-digital age, according to SITA, and it believes that within ten years, the majority of the global population will be post-digital generations – those that have grown up interacting with online technology and using it as a way to manage their lives.

This demographic shift brings with it “the expectation to use technology everywhere,” says SITA, including during travel. “This will have a profound impact on how passengers interact with airports and airlines, with these digital travellers demanding more automation and hands-on control over each step of their journey,” it adds.

The power of this shift is notable with more than four in five (83%) of the airport and airline IT leaders surveyed by SITA believing that this demographic change will be the most important influence on their passenger solutions strategy by 2025.

Its report, ‘2025: Air Travel for a Digital Age’, shows that by 2025, over two thirds (68%) of all passengers will be defined as digital travellers and they will expect to manage their travel in much the same way they do every other aspect of their daily lives – using their mobile phones.

READ MORE via The Blue Swan DailyDigital travellers are demanding more automation and hands-on control over each step of their journey; they will make up more than two thirds of the travel market by 2025